Tourism Authority of Thailand (TAT)

The Tourism Authority of Thailand is keeping a close eye on the Thai-Cambodia border tensions, even though the recent clashes have not posed any significant threat to the country’s tourism industry yet. Tourism Authority of Thailand (TAT) Governor Suraphon Svetasreni said that it is too early to assess what effects the Thai-Cambodian clashes along the two countries’ borders that broke last Friday will have on the country. Suraphon said the TAT is not planning to revise its tourism promotion campaign because overall, the travel industry remains intact and foreign tourists have not negatively reacted to the border tensions. He added that the TAT is considering a new public relations campaign to promote the Songkran festival, in order to help achieve its 2011 tourism target of 15.8 million. In 2010, Thailand surpassed its target of 14 million visitors and recorded more than 570 billion baht in tourism revenue.