Increasing Online Travel Bookings for Cambodia

Asians are increasingly using the Internet for making travel bookings. The relatively low Internet penetration in Asia-Pacific at around 14% compared to 32% in Europe and 56% in the U.S., presents much upside to the online travel industry outside the U.S., as customers increasingly access the Internet for making travel plans. Only about 2% of travel is booked online in China, but the adoption of the Internet for travel bookings is expected to pick up pace with almost 30% of air ticket bookings expected to happen online by 2013. India, the third largest economy in Asia isn?t far behind with online bookings growing to $6 billion in 2010 from $295 million in 2005, a CAGR of over 80%. The hotels market in Asia is much more fragmented with smaller, independent lodgings compared to the U.S. where large hotel chains dominate the hotel market. Hotel chains are more likely to offer online bookings through their own websites while online travel agencies such as Priceline are more appealing to small, independent hotels outside U.S.