Increasing Number of Travelers in Cambodia

Rising income levels and an expanding middle class combined with high population growth rates in emerging economies in China, India and South-East Asia will lead to high growth in budget leisure travelers outside the U.S. For example, China’s 1.3 billion people take one trip per person per year on an average, which is expected to quadruple by 2015 as the Chinese government implements its national tourism plan. Asians are increasingly using the Internet for making travel bookings. The relatively low Internet penetration in Asia-Pacific at around 14% compared to 32% in Europe and 56% in the U.S., presents much upside to the online travel industry outside the U.S., as customers increasingly access the Internet for making travel plans