The World Trade Organization forecasts that the global tourism industry will add 66 million jobs by 2020, out of which 50 million will be in Asia. Tourism is expected to come up in a big way in Asia and in Jan 2011, the Association of Southeast Asian Nations finalized the ASEAN Tourism Strategic Plan for 2011-15. This plan aims to boost tourism in the region by the development of tourism-specific human resource, by facilitating easier cross-border movement of workers and by developing intra-ASEAN tourism products in association with the major Asian economies China, Japan and South Korea. ASEAN, which consists of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam, received 70 million international tourists in 2010 and given the region’s potential for tourism there has been no dearth of investments in tourism here
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