We currently forecast Priceline’s market share of global hotel bookings to rise from 2% in 2010 to almost 3% in the coming years. If however, Priceline further strengthens its foothold in Asian markets, we estimate a 28% potential upside to our current $452 Trefis price estimate for each 1 percentage point incremental gain in market share of hotel bookings.
We currently forecast Priceline’s market share of global hotel bookings to rise from 2% in 2010 to almost 3% in the coming years. If however, Priceline further strengthens its foothold in Asian markets, we estimate a 28% potential upside to our current $452 Trefis price estimate for each 1 percentage point incremental gain in market share of hotel bookings.
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