MC loses face on Facebook Most complaints either go unnoticed or unattended to

Umesh, an engineer, posted a complaint on the Municipal Corporation’s (MC) Facebook page about the need to repair a dug-up road in Sector 40 on July 13 for the second time. He had earlier complained on June 29. MC officials responded saying that the matter “had been forwarded to the department concerned”. Nothing has been done to date.

Dilip Kumar, a resident, posted his complaint on August 18 about an encroachment in front of SCOs 44 to 47 in Sector 47. He got a response from the MC after a week that his complaint had been forwarded to the official concerned. But no action has been taken.

These are only two out of scores of examples of the MC’s lopsided complaint redress system under the Citizen Charter. The charter was adopted by the MC in 2004. The charter clearly detailed the response time of each complaint for which officials were designated. For the record, the MC’s official website has posted all details of rules framed under the charter.
Read More:http://www.tribuneindia.com/2011/20110829/cth1.htm#1

Google doodles Argentine author Jorge Luis Borges' 112th birthday

A doodle inspired by the writings of Jorge Luis Borges honours the Argentine author on his 112th birthday. Born on August 24, 1899 in Buenos Aires the poet, essayist and short-story writer had command over a number of languages, though Spanish was the language of his literature.

Born to a respected Argentine family, Borges interest in literature was triggered by the books in his father's library. In 1914 Borges moved to Switzerland with his family, where he learned French and German and also received his bachelor’s degree. While in Europe, Borges also spent a year in Spain, where he joined the Ultraist movement of avant-garde poets.

Upon his return to Argentina in 1921 he established the Ultraist movement in South America. Borges' first published work was a volume of poems titled Fervor de Buenos Aires, poemas (Fervour of Buenos Aires, Poems).

Read More:http://ibnlive.in.com/news/google-doodles-argentine-author-jorge-luis-borges-112th-birthday/178054-11.html

Mozilla releases faster, more stable Firefox 6

Mozilla on Wednesday (Manila time) released what it billed as a faster and more stable version of its Firefox Web browser, version 6.One of the key changes in Firefox 6 was in the address bar, which now highlights the domain of the website a user is visiting, to thwart spoofing.

"The address bar now highlights the domain of the website you're visiting," it said in itsrelease notes.

Mozilla also said it streamlined the look of the site identity block, and added support for the latest draft version of WebSockets with a prefixed API.

Support has also been added for EventSource and server-sent events, and for window.matchMedia.

It likewise added Scratchpad, an interactive JavaScript prototyping environment; and anew Web Developer menu item and moved development-related items into it.

Mozilla said the new Firefox boasts of "reduced browser startup time" when using Panorama, adding it has fixed several stability and security issues.

Read More:http://www.gmanews.tv/story/229641/technology/mozilla-releases-faster-more-stable-firefox-6

Google doodles Pierre de Fermat's Last Theorem on his 410th birth anniversary

 "I have discovered a truly remarkable proof but this margin is too small to contain it," Pierre de Fermat famously wrote on margin of his copy of the Arithmetica by Diophantus of Alexandria back in 1637. The proof the French mathematician and lawyer was referring to was for his theorem in which he states that no three positive integers x, y, and z can satisfy the equation xn + yn = zn where n is an integer greater than two.

Fermat's Last Theorem, also called Fermat's great theorem, was his best known work and to commemorate the 410th birth anniversary of the founder of the modern theory of numbers Google has put up a doodle inspired by the theorem. Instead of a copy of theArithmetica, the Google doodle uses a blackboard with a faintly erased Google logo and the theorem written in chalk.

Google also does a little spin-off on Fermat's famous words and notes in the alt text of the doodle (that is readable when a user hovers the cursor over the image) "I have discovered a truly marvelous proof of this theorem, which this doodle is too small to contain.

Pierre de Fermat was born on August 17, 1601 to a wealthy French businessman. There is little information about his early education, but he is believed to have studied law at Toulouse and Bordeaux. He developed an interest in languages, literature, science and mathematics. After receiving a degree in law from the University of Orleans in 1631 he started his legal career and a few years later changed his name from Pierre Fermat to Pierre de Fermat.

Because Ferment did not spread his work through books and journals and he often did not provide any proof for his theorems he was referred to as an 'amateur' mathematician, but that the same time Fermet is also considered to be one of the two (the other being Rene Descartes) leading mathematicians of the first half of the 17th century.

A French postage stamp on Pierre de Fermat's 400th birth anniversary

Pierre de Fermat died at the age of 63 on January 12, 1665 at Castres, France.

Google doodles have gained immense popularity over the past few years and the Google team has put out commemorative doodles on events ranging from news events, civic milestones, birthdays, death anniversaries and important dates in history.

Google estimates it has created more than 900 doodles since 1998, with 270 of them running in 2010.

ArticalSource:http://ibnlive.in.com/news/google-doodles-pierre-de-fermats-last-theorem-on-his-410th-birth-anniversary/176204-11.html

IT Managers Talking Desktop Virtualization Strategies

What are the different, common desktop virtualization strategies used today? Four IT managers representing various industries discussing (with animated demonstrations) the optimal desktop virtualization strategy for their respective industries, and how Intel Core vPro processors enhance the experience with strengthened security & manageability.

Intel Cloud 2015 Vision: Client Aware Cloud

Intel Cloud 2015 Vision calls for a federated, automated, and client aware environment. This animation explains what is meant by client aware by showing examples of three required characteristics of a client aware cloud: compute, context, and capabilities

Targeted Link Units Bring in 25% of MyPlayCity’s Online Revenue.

MyPlayCity.com offers more than 350 full-version, downloadable games, all for free. Ksenia Kazak, director of marketing and PR, shared her experience with growing MyPlayCity’s revenue and improving AdSense performance just by adding link units to their pages.

Inside AdSense: Tell us a little more about MyPlayCity. When did it launch?

Ksenia Kazak: They created the site in 2006, and today have more than one million visitors daily. They offer casual games, which are easy to play, small, colorful and suitable for all ages. None of our games have time limits, and users can download them and play for as long as they want, for free. It’s great for our users, because gamers usually have to pay for their games.

Read More :- http://www.blogsdaddy.com/2011/07/targeted-link-units-bring-in-25-of.html

Today’s Google Doodle: Gregor Mendel’s 189th Birthday

 An assortment of peas welcomed users to the Google home page on July 20, 2011. The peas arranged in the shape of the Google logo is Google's tribute to Austrian botanist and monk George Mendel on his 189th birth anniversary.

Born on July 20, 1822 in Heinzendorf, Austria (now in the Czech Pepublic) as Johann Mendel he was given the name Gregor when he joined a monastery as a novitiate of the Augustinian order.

He studied physics and mathematics at Vienna and more importantly studied the anatomy and physiology of plants under botanist Franz Unger.

Mendel began his experiments with plant hybridization at a monastery in Brunn. His choice for his experiments was the pea plant (the reason behind the peas in the Google doodle). His experiments led him to formulate the Law of Segregation and the Law of Independent Assortment, which later became known as Mendel's Laws of Inheritance.

After his experiment with peas, he turned to honeybees. Mendel did not make much efforts to publicise his works and his contemporaries remained sceptical about his research. He was also consumed with administrative responsibilities of his monastic order to be able to devote much time to his scientific pursuits.

Mendel died at the age of 61 on January 6, 1884. It was only after his death, in the early 20th century, that the importance of his works was realised.

For being the architect of genetic experimental and statistical analysis, Mendel is acknowledged as the father of genetics.

Google occasionally swaps its logo for an artistic doodle These Google doodles have gained immense popularity over the past few years and the Google doodle team has put out commemorative doodles on numerous events of international or national importance, ranging from news events, civic milestones, birthdays, death anniversaries and important dates in history.

Apart from the static image doodles Google also puts up animated and interactive doodles. The last interactive doodle was to celebrate the 96th birthday of the country and jazz guitarist, songwriter and inventor, Les Paul.

src.http://ibnlive.in.com/newsgor-mendels-189th-birthday/168770-11.html

How secure is your credit card ???

Credit cards have become an integral part of our life, but concerns about its security and vulnerability is an ongoing issue. Credit card frauds are rising at an alarming rate. Card associations and banks on the other hand have been trying hard to enhance card security features to minimize frauds and misuses.

Here is a look at the security features introduced by card issuers and banks in the current scenario.

Verified by Visa/Mastercard SecureCode

A significant upgrade in credit card security features came with the introduction of 'Verified by Visa/MasterCard Secure Code programme' or second factor authentication. It addresses the credit and debit card transactions over internet.

Earlier, to do an online transaction, the only information needed was your credit card number, expiry date and the CVV number printed on the back of the card. It is easy to obtain this information as they are exposed when you handover your card at hotels, shops or petrol stations. Fraudsters can use this data for online transactions where physical presence of the card is not needed.

With the introduction of the Verified by Visa/MasterCard Secure Code programme, apart from card information, the customer needs to provide an additional password like that of a debit card, to make the transaction secure. This is to authenticate any online transaction.

EMV Chip

The EMV chip addresses security concerns while the card is physically swiped in a machine. When cards are being swiped on an electronic device, all the information stored on its magnetic strip gets extracted for verification. Fraudsters can extract this data from swiping machines and use them to make a duplicate card through a process called cloning. This duplicate card can be used for online transactions and your credit account gets billed.

The susceptibility of magnetic strip cards forced the card associations to come up with an innovative solution - the EMV (Europay, MasterCard and Visa) chip. It stores the data securely in a highly encrypted format which is difficult to skim off and thereby reduces the chances of extraction. It also relies on a digital signature scheme based on public key techniques to confirm the data's legitimacy. As the transaction is being processed, any tampering or unauthorised alteration of data is detected and the transaction will be declined.

India is slow in adding this security feature. 

In India, the card acceptance mechanism at many merchant outlets is still not equipped with the process. So, the Indian card manufacturers need to issue cards with both EMV platform and magnetic strips. The card makers ensure that the new cards will have a magnetic strip, but the card's confidential data will be stored on the chip. The magnetic strip facilitates the transaction where EMV processing is not available and at the same time data will not be skimmed.

Second Level Authentication for IVR Transaction

Even though second-level authentication has been introduced for online transactions, telephonic transactions with Interactive Voice Response (IVR) started using second-level authentication with a PIN or a password this year only. So, now a customer making an IVR transaction would need to provide an additional password, just like he does on the Internet, so that fraudsters would no longer use the information on your card for IVR transactions.

Credit Card Protection

If you happen to lose your wallet while traveling in India or abroad, earlier you need to call each card issuer separately to get the cards blocked. To ease this situation, a solution in the form of Credit Card Protection (CPP), exists. CPP India comes with a 24-hour toll-free helpline and a world wide cover. One free call to this number will block all your cards on request with additional features like emergency travel cash assistance, fraud protection, valuable document registration and lost card replacement assistance. This service can be availed by taking a membership with CPP which costs around Rs.1000/- to Rs.1500/- annually.

Stay Safe

Although many security features have been introduced, still you can be a victim of the most common trap —phishing. Beware of mails appearing like coming from your bank/ card company asking for your card details or personal information. They will contain an unsolicited link, which when clicked will be directed to a fraud website looking similar to that of your bank. The chances of clicking them unknowingly are fairly high and you will end up exposing your confidential information.

So, as far as credit card transactions go, be cautious. Here are a few pointers: 

Type the URL yourself and don't rely much on search engines as there are chances for clicking similar duplicate sites.
Look for the prefix 'https' in the website addresses. The 's' in https stands for secured.
Keep in mind that no bank/card company would ever ask for confidential information through email/phone under any circumstance.
src.http://in.finance.yahoo.com/news/How-secure-credit-card-bankbazaar-2494835558.html

Fixing Problems With Windows Update

Windows 7 keeps trying to install an update every time I try to shut down the computer and it keeps giving me a message about failing. How can I find out what Windows is trying to install?

Go to the Start menu to All Programs and select Windows Update. The Windows Update box should display information about any updates it still needs to install. If there are updates listed, try clicking the Install Updates button to manually install them and see if Windows succeeds this time. If the installation fails, you should see a dialog box explaining why, with an error code and Help links you can use for researching the issue on Microsoft’s site.

Windows also keeps a list of all the updates it has installed (or tried to install) that you can review. Just click the “View update history” link on the left side of the Windows Update window.

Once you do, you should see a list of all the updates downloaded for Windows and other Microsoft products installed on the computer. You can see the success — or failure — of each update’s installation, as well as the installation date. To see the technical reason why a past update failed (and to get more information on the error), right-click on its entry on the list and select View Details from the contextual menu.

In the box that appears on screen, click the “Get help with this error” link to open the Windows Help and Support box. Here, you can run the Windows Update troubleshooter program or get more information on the problem.

The main Update History screen also has a link for troubleshooting common problems with installing updates. Clicking this link also opens the Windows Help and Support box, but provides more general articles about update issues, like how to hide updates you don’t want to install.

Microsoft has much of the same information here on the Web if you want to read up on the topic before wading around in Windows Update. The company also has a more technical document that covers update issues for a wider variety of Microsoft products as well.

SRC.http://gadgetwise.blogs.nytimes.com/2011/07/06/qa-fixing-problems-with-windows-update/

Google+ grows explosively in first week

Back-of-the-envelope maths by entrepreneur and founder of Ancestry.com Paul Allen suggests that Google’s new social network Google+ had 1.7m users worldwide after just one week. Launched on June 28thto a limited group of users, Google+ proved so popular that invitations to new users had to be temporarily limited.

Allen estimated Google+’s popularity by counting the number of users with a given surname, e.g. Cooke and comparing that number to the total number of Cookes in the US to produce the percentage of Cookes on Google+. Multiplying this by the total US population gives a rough figure for how many users are on Google+. He repeated that calculation with 79 other rare surnames to verify the result.

Allen’s results indicate that by July 4th, there were “515,933 users in the U.S, and 1,226,136 outside the US for a total of 1,742,069 users”. Google itself has not provided any official statistics for the popularity of Google+.

Competing head-to-head with Facebook (500m users) and Twitter (200m users), Google+ has a long way to go before it catches up. Tight integration with other Google products such as GMail and Google Documents via the newly reworked Google navigation bar means that this rapid adoption is likely to continue. Users are already hoping to see Google+ working seamlessly with Translate and Reader, which would ensure that the fledgling social network continues to expand.

For website owners, Google+ is already a valuable source of traffic, with TechCrunch reporting that it is already in their top ten referrers:

Well, since its launch last Tuesday, Google+ has already cracked our top ten referring sites. It currently resides just behind Digg in that timespan. If you narrow that down to just count July so far (a few days after launch, so more users had time to sign up), the numbers are even better. It would already be the number seven referrer, just behind Hacker News. And it’s already a fifth as large as the leading social referrer, facebook.com.

Even without its heft, Google+ is already giving Facebook a run for its money. But it’s not just other social networking sites that should worry. Google+’s video conferencing feature, Hangout, takes on the voice-over-IP incumbents like Skype or Ribbit. Skype, recently bought by Microsoft, has begun surveying users about call quality after every call, so is clearly concerned about the issue. If Google+ can provide a more reliable, higher quality experience, users will defect.

It’s a little too early after only a week to read the tealeaves, but rumours that Google has ideas about adding games and Q&As show that Google+ certainly has ambition. Google has never been a shrinking violet and in one fell swoop, Google+ has made a strong entry into several profitable markets.

SRC.http://www.firstpost.com/living/google-grows-explosively-in-first-week-37716.html

Web Design Tips and Tutorials

The Globe Broad web is full of countless distinct sites all sporting distinctive styles that each seem really appealing or glimpse actual messy on the viewer's standpoint. If you ever before program on diving into the net and finding your web web site printed, you actually ought to recognize these straight forward web style and magnificence suggestions tutorials that may considerably support you when developing an internet site from scratch.

Generate a Mockup style first
When planning a web site, there are 2 important phases during which the terribly 1st is that the planning and also the 2nd is that the coding. you'll be able to actually begin with the coding stage if you concentrate on you're skilled, however the challenge is that coding takes time passionate about your ability and if ever before corrections to the fashion and style got to be manufactured, recoding is important. however if you expend all the time you have got perfecting your style, you'll be able to move forward to coding simply with out any rollbacks.

Make sure your Content Continues to be easy to travel through
Soon once your mockup layout is finished, verify the planning and magnificence before inserting it as HTML. Keep in mind, you would like to form assured your layout is last to form your coding as straightforward as doable. the photographs (if any) should be appropriately sized and positioned hoping on how significantly awareness you would like to convey your audience and also the text should be important ample to be readable whereas inserting stress on alternative aspects if necessary.

Apply as significantly CSS as possible
Now that you simply are geared up along with your last mockup, you'll be able to embark utilizing that as a reference in coding your new web web site creating use of HTML. Nonetheless HTML should not be the sole issue that require to be utilised in manufacturing an internet page mainly as a result of complete HTML internet sites take longer to load. This set up may be solved by coaching CSS ways to trim down the filesize of internetsite|the web site} pages and improve compatibility amongst the leading World wide web browsers. you'll be able to uncover various net style and magnificence pointers tutorials on CSS simply by looking on the web.

Use the right Formats for pictures
As you start to construct your web site, you may stumble upon yourself exporting graphics from your favorite graphics layout instruments and importing them to your net web site editor. however prior to you begin off to rush on your own on these straightforward procedures, deliberate to contemplate a bigger search at your graphics and see if they're utilizing the perfect format. Recall, use JPEG file formats for pictures and PNG formats for logos, screenshots, and alternative graphical aspects. you'll be able to additionally use GIF as a various for PNG as lengthy as small or no image quality is misplaced.

There are thus many additional web style vogue and elegance tips tutorials manufactured by countless world wide net style and style consultants that you simply will rely on. continually search all-around world wide web for the most recent developments thus you'll be able to avoid blunders that alternative designers create as they fight out to ideal their websites. These four net style and magnificence suggestions tutorials on your own should facilitate prevent various frustrations as you glide by means that of the method of making an excellent web web site for oneself. For best outcomes, use web planning laptop software beside a beautiful graphics vogue and style tool and you would like to be superb.

What is Phising

Phising

Who hasn't received an email directing them to go to a well-recognized web site where they're being asked to update their personal information? the web site wants you to verify or update your passwords, mastercard numbers, social security range, or perhaps your checking account range. You acknowledge the business name united that you've got conducted business with within the past. So, you click on the convenient take me there link and proceed to supply all the knowledge they need requested.

Unfortunately, you discover out abundant later that the web site is bogus. it absolutely was created with the only real intent to steal your personal info. You, my friend, have simply been phished.

Phishing (pronounced as fishing) is outlined because the act of sending an email to a recipient falsely claiming to possess a longtime, legitimate business. The intent of the phisher is to scam the recipient into surrendering their non-public info, and ultimately steal your identity.

It is not at simple as you're thinking that to identify an email phishing for info. initially look, the e-mail could appear as if it's from a legitimate company. The "From" field of the e-mail could have the .com address of the corporate mentioned within the e-mail. The clickable link even seems to require you to the company's web site, when in truth, it's a faux web {site} designed to duplicate the legitimate site.

Many of those individuals are skilled criminals. they need spent plenty of your time in making emails that look authentic. Users have to be compelled to review all emails requesting personal info rigorously. When reviewing your email bear in mind that the "From Field" will be simply modified by the sender. whereas it's going to appear as if it's returning from a .com you are doing business with, appearance will be deceiving.

Also keep in mind that the phisher can go all out in making an attempt to create their email look as legitimate as potential. they're going to even copy logos or pictures from the official web site to use in their emails. Finally, they prefer to embody a clickable link that the recipient will follow to conveniently update their info.

A great thanks to check the legitimacy of the link is to purpose at the link together with your mouse. Then, look within the bottom left hand screen of your pc. the particular web site address to that you're being directed can show up for you to look at. it's a really fast and simple thanks to check if you're being directed to a legitimate web site.

Finally, follow the golden rule. Never, ever, click the links inside the text of the e-mail, and forever delete the e-mail immediately. Once you have got deleted the e-mail, empty the trash box in your e-mail accounts yet. If you're really involved that you simply are missing a crucial notice concerning one among your accounts, then kind the complete URL address of the web site into your browser. a minimum of then you'll be able to be assured that you simply are, in fact, being directed to the true and legitweb site.

Great Website Content

Reading a web site isn't the same as reading a book or a newspaper, thus before you begin spilling cash on campaigns take care your website is made in accordance with net writing standards. Let's say few easy rules you do not wish to interrupt when building a web site.

Make a transparent statement.If the visitor doesn't understands what's your web site regarding, most possibilities he will not be there for an extended time. the most issue of making a decent content is to be sharp and clear regarding your goal.

Don't waste your visitor's time. Time is cash. most of the people decide whether or not they have an interest in what the web site must supply in precisely 2 seconds. thus certify your landing page provides the foremost crucial and appealing info regarding your business.

Number one time waster could be a significant loading page with voluminous flash animations and footage. certify your web content aren't too significant otherwise you may lose your guests before they entered your web site.

Most of the guests ought to notice what they're longing for fast; otherwise they give the impression of being for it elsewhere. As a webmaster you want to certify your information is well categorizes and divided to relevant pages, categories, headlines and sub-titles. A visitor should be able to navigate your web site simply and successfully.

Avoid an excessive amount of "Special affects". By this I mean do not embrace an excessive amount of flash movies and avoid using music if you do not got to. As we have a tendency to mentioned earlier, Flash encompasses a giant loading time that damages viewer expertise, besides an excessive amount of flash is also annoying and search engines cannot browse it.

Music could be a good thing, however somehow music and websites don't match too well. If you would like to place some background tune anyway, certify a user will silence it quickly and simply. Or in contrary , let the user click "Play" and start the music when he decides.

Pop-ups and new pages. If you have got links in your website, I strongly advise you to not use the pop-up choice and to not open these links in new window. Seemingly pop-ups and new windows are a really smart plan if we do not wish the visitor to navigate from our web site however a few years of expertise shows that users value more highly to click "Back" buttons. on pop-ups, most of browsers tend to dam them, and you do not wish to waste your viewer time on enabling pop-ups.

Use normal fonts that are supported by all browsers, like Arial and Times New Roman. you do not wish your viewers to urge gibberish and depart from your web site. do not use terribly little or terribly giant fonts. you do not wish your pages to smear for miles and you do not wish to scare away individuals with poor vision.

What Are VoIP Phones?

Phones that use Voice Over Internet Protocol, or VoIP, are generally referred to as broadband phones. The major function of such phones is converting analog voice data into digital data so it can be transmitted over the Internet. The phones link to high-speed Internet connections via computers that enable voice communications. Broadband phones have transformed the Internet into a technology that can provide telephone calls for free by avoiding traditional phone service providers.

VoIP phone technology has the capability of changing the way people talk to one another around the world. VoIP service providers are growing by leaps and bounds, and major phone firms are establishing a presence in markets worldwide by offering calling plans that have bundled VoIP broadband phones with their other services. The Federal Communications Commission and other regulators around the world have started to investigate the new technology and study the impact and future risks associated with it.

The VoIP phone looks just like a traditional phone. While a regular phone connects to the wall socket with an RJ-11 connector, a broadband phone connects to a computer or router using an RJ-45 connector. All broadband phones come with software pre-loaded to handle IP calls. In a recent innovation, Wi-Fi VoIP broadband phones have become available. These phones can make calls via any Wi-Fi hotspot. VoIP can also use ATA sets, which are telephone-like boxes that connect to a computer and convert analog voice data to digital signals.

VoIP can connect calls made from one computer to another computer as well. This means users only pay for the Internet connection and not for the call itself. VoIP phones are dedicated devices and can be used only for making calls using this technology, however. To get a taste of what is available in a VoIP phone, users can check out the latest version of Yahoo Messenger, which is voice-enabled. It can be used to make computer-to-computer calls, and it is very easy. Another place to check is www.skype.com.

Long-distance callers may be making VoIP calls involuntarily using their VoIP phones and paying regular costs. This is because most phone firms around the world want to reduce their bandwidth by routing some calls through circuit switches to an IP gateway.

Experts predict that all the existing phone technology that currently uses circuit-switched networks will be replaced by packet-switching technology. VoIP offers financial and infrastructure efficiencies, costs less, and is more effective. Broadband phones are used by most corporations, and it only a matter of time before they are commonly used in individual households. VoIP phones can be used to call anywhere in the world that has a broadband Internet connection. VoIP firms offer rate plans similar to those of cell phone companies for individuals who want only VoIP broadband phones, usually $30 to $80 per month. Users can take their phones anywhere or use a laptop computer to make PC-to-PC calls.

An Overview on Search Engine Optimization

Search engine optimization is the process of improving and placing your website in the top of the search engines like Google, Yahoo and MSN. It increases the accessibility of your website and improves the amount of clients who see and visit it. It’s a great way to assist in your business growth.

Search engine optimization improves your website position in the search engines on the basis of identification by keywords and phrases that people use to search services and products. Some people clicks on the paid ads on the top or side when use a search engine but a rational user will always use the organic search to find a particular product or company.

Search engine placement can do wonders for your website. A better search engine ranking means better enquiries, better leads and in return better business. In just a short time it will be amazing for you to see the increased traffic. Thus is a way of placing your website in the top of all popular search engines.

Way of search engine optimization consists of web promotion activities. Describe the keywords that best describes your business, services and products. Always pick the right keywords that describe your product and are used by maximum people to search your product. Test the keywords of your page defined by you by searching it on various search engines and do the necessary modifications if necessary according to your requirement and competition. Also make your website content rich in keywords. Only keyword rich content is searched by search engines. This creates good ranking of your website in the search engines. Use the keywords and phrases in title and Meta tags of your web pages also. Submit your website to major search engine and directories. This will make your website familiar to search engines and your website will be easily searchable for a relevant keyword.

There are two types of search engine optimization on page and off page.

On page optimization includes that include main keyword in your title and description and keyword tags on your website. Do not stuff your keyword tag with any other keywords. Use keywords phrases naturally in the content of the webpage at least once in the first paragraph and last paragraph. Bold and italicize your keyword at least once in the heading tags. On page techniques are important for natural and organic search results. Thus on page techniques are used on the webpage itself to let the search engines know the purpose and keywords of the website.

Off page techniques include directory submissions, article submissions, link exchange, blogs, forums etc. This helps in increasing your quality back links and thus more inbounds links for your website. Search engines gives preference to websites which has more back links. This increases the possibility of websites ranking high in search engines.

Thus search engine optimization is a way to improve your website and get the most out of it. Its aim is customizing your website with the goal of improving ranking in the top of search engines on the basis of certain keywords. The people searching for a particular business can find you easily when you customize your website in order to put it on the top and front.

Website Localization as a Key for Successful Business

If business companies want to be competitive and up-to-date, they have to provide a truly international image. This has to be done starting from one of their most important details: their website. During the past 10 years Internet has become more and more popular and today the World Wide Web is the best current marketplace for businessmen from every corner of the globe. Nowadays most of the people own a personal computer and things like shopping, contacts and services are performed on the net. That's why website localization is a necessary investment for companies that want to grow up in their business.

'Localization' is the act of modifying a product to make it both usable and suitable to a target market. Website localization therefore usually refers to the process of taking an English website and adapting it to a non-English speaking audience. This job is not as simple as it may appear and it is done by qualified computer experts and professional translators. It is not just a matter of translating a text, but actually linguists have to study and understand a particular context in order to make their service extremely accurate. In fact they have to consider many aspects when, for example, they are performing a business, legal, marketing or technical translation concerning a particular website. The final impact on the target audience is extremely important, so the commitment has to be total. Those professional translators often belong to translation companies which offer various services such as proofreading, subtitling and website localization in France, England, Italy, Spain, Germany and many other countries all over the world.

Internet users feel more comfortable if they can have details of a company in their own native language and that's why localization can make a website truly competitive in the world of business. An accurate technical, legal or marketing translation shows interest and respect towards a particular country, therefore localization can bring benefits to both a firm and the translation agency that provided this service that is not as simple as it may appear. Language professionals have to take care of sayings, idioms and metaphors belonging to different nations in order to create an immediate impact on a target audience. Website localization has to be done with extreme accuracy because it can bring very good revenues to firms and translation companies, but if the job is partially done, the result is poor. On the other side, if users really feel part of the World Wide Web community, they are more interested in websites that show a clear interest in multi-cultural communication. Therefore the job of professional translators in website localization is very important and a key for the success of a business.

Most companies have understood that, providing a cross cultural image, they can reach millions of people as Internet has become part of everyday life for many. Localization of a website means presenting a correct, professional and up-to-date image. Business, marketing, legal and technical translation are done for countries where English is not the mother tongue and the result is better communication among people all over the world.

Popular With Social Network

Social Networking

The commercial growth of the Internet is largely due to consumers’ ability to create relationships with other people that live anywhere in the world based on a common interest. In the 1990’s, sites such as Tripod and Geocities were excellent examples of how massive destination sites could be established by providing the ability to express oneself via the Internet.

Other businesses such as eBay have also leveraged this phenomenon by building networks of buyers and sellers of all types of products and services, with tremendous success. Early teen-focused social networking sites such as Bolt and College Club helped to pave the way in determining which utilities resonated with younger consumers seeking to create online profiles and establish networks of friends based on similar interests.

As online networking became socially acceptable among the vast majority of teens, new sites such as Friendster, MySpace, and Facebook took advantage of this phenomenon and became leading examples of social networking sites that reached young consumers. Other businesses such as IGN successfully focused on specific interests such as gaming. The end result is that sites such as MySpace and IGN are among the most popular sites on the Internet, with only the major portals such as Yahoo and Google surpassing them in terms of total page views and traffic.

Social networking sites have also become acceptable among advertisers. MySpace, for example, is expected to generate an over $1 Billion in advertising revenue from 2006 through 2008. Advertisers are attracted to these sites for their ability to draw a massive audience of hard-to-reach young consumers and in a format that combines traditional advertising with direct marketing. Furthermore, the more advanced social networks are able to target advertising based on the profiles of the consumers using the service, providing advertisers with highly targeted messaging in an environment that young consumers spend hours a day within consuming various entertainment.

However, due to the general subject matter of sites like MySpace, many advertisers continue to shy away from making major commitments as they are rife with nudity, profanity, and other subject matter not appropriate for advertisers. Other more specific social networking sites such as Bolt and Facebook tend to have greater sell-through and deeper relationships with major advertisers as their content has traditionally been more controlled and targeted.

The growth of social networks can be seen as technology better facilitating a basic social need. Yet, this trend has created another channel for advertisers to bring their product to market. But as this trend continues some would say that saturation becomes a risk and if so will that alienate the very users that make these sites so valuable?

How to Survive from Google Panda Attack

It’s been a few weeks now since the Panda algorithm update was rolled out by Google in the UK, so I thought I’d share some of the main findings we’ve found in terms of sites which have either benefited or suffered from the panda attack!

From what we’ve found there are two main reasons for being penalised by this: a) Google considers your site to be a form of content farm, or b) the site has suffered from a knock-on effect of links being devalued from low quality sites, most notably article directories.

So I’ll look at what you can do in order to minimise the risk and impact of your site being affected for both of these scenarios.

Google considers your site to be a content farm

In my opinion Google’s classification of content farms has gone a bit too far. High quality websites such as Qype, Review Centre, Ciao etc have been hit heavily, in addition to the more likely candidates such as various article directories and content production networks like ehow.com. I’d highly recommend reading this post from Jonathan Stewart outlining how Review Centre have been affected.

The list of winners and losers from the UK update (by Searchmetrics) is interesting reading too, and looking at some of the sites listed, my personal opinion is that they’ve treated some of these too harshly and I wouldn’t be surprised if there are further changes and tweaks ahead. Long-term the panda update makes sense – but short-term there’s probably still a way to go yet until Google gets this completely right.

What can you do about it?
Here are some options for improving rankings if you’ve been attacked by the Panda (is it sad that I’m looking forward to seeing some of the keyword traffic stats for this post :

1. Remove content – if your website has a high volume of pages, then it’s likely that a number of these aren’t generating traffic and are perhaps listed in Google’s supplemental index. This is now a great time to review those pages which may not be having any SEO benefit for you and looking to trim down on the volume of indexed content that you have in the search engines. Obviously this is something you need to consider carefully, but by removing 20-25% of your website’s lowest performing indexed content you could find that your website is now valued more highly as a result of the overall quality improving.
2. Make sure your content is unique – before the Panda update, automated content was a very effective method of ranking for a wide range of terms in Google – in all honesty this probably worked too well and shows that the Panda update is intended to improve the quality of results. But if you were one of those sites that benefited from this in the past, and has recently lost out, then it’s probably time to look at methods of making your content more unique in the eyes of Google. Often it may just be a small change or tweak which triggers Google’s algorithm, and if you can figure out the reason for this then you’re likely to quickly see an increase in rankings return again very quickly.
3. Stop low-quality link building – the websites which have suffered the most from the knock-on effect of devalued links are those who rely on low-quality links too heavily. High volume, low quality link building has always been a big sign to Google that this is an unnatural pattern of inbound link, but following the update it’s now going have even less of an impact to search rankings.
4. Create a natural link building strategy – you’ve heard everyone saying for years that “content is king”, blah, blah, blah. Well if you’ve been affected perhaps it’s something you should have listened to more intently! The biggest winners from the Panda update are those which are providing quality, engaging content – it’s no surprise to see the likes of Econsultancy, The Independent, Techcrunch and amongst the list of those who benefited the most. So try and look at putting those high volume link building or content budgets into something more valuable. If you focus on quality of content and adding value, instead of quantity, then you’re likely to see a much greater return from your efforts and activity.

So what changes have you found to be the most significant? And how has this impacted your SEO strategy?

Faster Website Speed For Better Google Search Engine Ranking

A faster website is always the goal of professionals in the internet world, and with good reason. Fast websites can lead to benefits that often go overlooked by the day to day business owner. If you are in an industry of any kind, you need your site to represent you in the best manner possible. websites of today should be more than simple business cards. They should be hubs of information, where people can learn all they need to agree about your business, the industry, and what they can do to save hard cash by using bookmarking your site. Here are the ways that a faster site can bring all these accomplishments and be one of the smartest investments you've ever made.

Cuts back on user irritability: People in the internet world have little patience for sluggish websites that take forever to load. With all that is currently known and available with regards to processing power, there really is no reason why a site should continue to experience these troubles. You should always tailor your site in a manner that it maximizes speed of delivery. Without doing so, you risk alienating your readership by making them irritable. They must look forward to visiting your site for the information and experience that it provides. They never want to spend their whole afternoon waiting on it to load.

Shows greater level of professionalism than competition: If you are a profitable business owner, then chances are you have specialized in an industry niche. It is important to agree everything that you can about your competition at this point, and one of the first areas you should focus is on website performance. Gunning for the fastest speeds possible will likely put you at the top of the leader board in your niche industry.

Allows you to integrate multiple forms of media more effectively: Today, good content is about more than articles and readership. It's about maximizing the effectiveness of your media. That means using video and audio to create a fuller experience. You may even take doing your own weekly podcast, or radio-like show designed to build a sense of community and appeal to listeners, who are interested in your industry. Faster processing speeds allow you to include more diversity of content.

Contributes to larger return on investment: The ultimate goal of any business should be to maximize its return on investment. You cannot make hard cash without spending money, and nowhere is this truer than with the internet environment. If you are ready to seize the opportunities that the web provides, then you should seriously take upping the speed of your site. Your hosting company should bring plenty of tools for you to be able to do so effectively.