Friday, November 20, 2009

The Essence Of Article Marketing

There are many advantages and privileges from writing articles. One is definitely that your site receives a higher ranking in search results of certain keywords and keyword phrases. Your articles will also help to increase the number of visitors to your website, so your traffic will be much higher after you start your articles campaign. That is the very effective and also clean way to get traffic to your website.

Article marketing is the most successfully method of increasing traffic without any cost involved. Of course you may find some very good paid distribution services and your article would be placed in many blogs and directories all around the web.

All it necessarily is unique, spell-checked article content to reach this. You may use as many articles you want to popularity your company, or your site. So, as a result article marketing is growing quickly in popularity.

When you begin to use article directories or article distribution service you must carefully read Editorial Guidelines. Not following the rules can result in your article being rejected and if you continually not follow guidelines your account may be deactivated. Once you have your membership you can begin to submit your articles.

For most of the articles directories you will need to follow this key guidelines to complete with your article submission.

You must have:
-The article title
-The article content
-An article summary
-Keywords
-Author’s Resource box with your back links

The articles that you write should be simple and well written because people when on internet do not have long span of attention and maybe your article is just one more open tab in browser. Try to provide some interesting information and give some exclusivity to your article. If you don't have time to write or you don't know how to do it you can hire some freelance writer who will do it for money.

So after your submission to article distribution service or directly to article directory you will wait awhile to see results of you submission. If publishers like your articles, they will reprint your articles on their websites. This introduces your messages, and more importantly, your links, to a whole new group of interested readers.

When a visitor first comes across an article on a website, the first thing he sees is the article title. The article summary is usually just below the title, which is what the visitor will see next, right after the article title.

At this moment, the visitor is still searching for a little bit more information before making the decision to read or not the rest of the article.

So, you must carefully write a few paragraphs in the beginning of your article because you must keep attention of your reader and must motivate your reader to continue reading whole article. After all, point of your interest is to lead your reader to source of your interest, your link or your business. Most of the reputable articles distribution services and directories have a manual approval process and it may take up to a week before you article is actually published and distributed.

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