Tuesday, November 24, 2009

How to Find Quality Web Directories

When you promote your website one of the first things you will want to do is to submit your website to a number of different web directories. Submitting to web directories will provide you with a link to your website and if that web directory is one that is visited frequently throughout the day then that means there is a good chance that your web traffic will increase as people will begin to discover your website. So how do you find good web directories to submit you website to? Doing a quick search online for web directories will supply you with an almost infinite number of choices so you need to know how to weed out the good from the bad. Here are some tips that will help you choose good web directories:

Look at the page rank: Of course you will want to know what the page rank is for the specific directory you are looking at because a higher page rank means that the directory is more popular and thus will get more visitors throughout the day. There are many web directories that are not even ranked by the likes of Google and the other heavy hitting search engines and these are probably not the best ones to submit to as they are either not visited frequently or they are not a site that is in compliance with what the search engines want to see.

If you get involved with a web directory that the search engines don't like for any number of reasons such as spamming, then you can get lumped in with them and may actually receive a search engine penalty yourself.

Price: Some web directories are free, some charge a few bucks, and bigger names such as Yahoo require you to pay hundreds of dollars per year just to be listed. In order to figure out whether or not the web directory is worth the price they are charging, you will have to dig deep into the directory and see what they have to offer. Take some time and visit a good number of sites that are listed in the directory and see how professional they are. Sometimes the company that a web directory keeps speaks volumes about those who run it.

Relevance: If you find a web directory that has a great page rank and has a low cost to use or is even free, you must be sure that there is a relevant place for you to submit your website to. If you submit your cell phone company to a web directory that only lists websites that sell dog food then you are doing yourself no good. In fact you may get penalized from the big search engines like Google because you are not showing relevancy; and Goggle loves relevancy.

Number of submissions: This goes along with page views. If you find a web directory that only has a few dozen submissions then that tells you that there are not many visitors hitting that directory on a daily basis. When you find these types of directories just move on as they will not be worth your time.

Marketing your website using web directories is a great way to kick start your web traffic, but you need to be sure that you are using quality web directories in order to get the most out of your campaign.

No comments:

Post a Comment