As I work in tourism, then the least I can do is bring you the new branding identity for Cambodia - Kingdom of Wonder. It's designed to demonstrate 3 key elements: 1. Cultural Attractions - a unique cultural heritage spanning more than a thousand years of history; 2. Natural Attractions - astonishing scenery with dense, unexplored mountains, forest, rivers, caves and waterfalls; 3. People and Traditions - Cambodians are extremely hospitable, resilient, welcoming and kind; smiles are heartfelt. These are the elements, the essence of what Cambodia wants to project as a country, both locally and globally. The main tagline is Cambodia - Kingdom of Wonder and the primary brand colour is golden orange to denote monk's robes, sunsets, warm people and vibrant culture.
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